ERIC YU

A New York–based art director, designer, and photographer with over 20 years in the creative industry. I bring a designer’s eye to photography and a storyteller’s approach to building brands, with a focus on beauty, wellness, and lifestyle.

I love taking an idea all the way, from shaping the creative direction to getting behind the camera and crafting the final design. My work brings together photography, motion, and design to give each brand a distinct visual voice.