Following L’Occitane’s acquisition of Grown Alchemist, I helped translate the Australian skincare brand’s fashion-inspired identity for the U.S. market. Working as a one-man creative studio during the pandemic, I handled concept development, art direction, design, photography, video, and motion graphics. Across ASMR-inspired product shorts, daily digital content, and holiday campaigns, I brought each project from concept through styling, shooting, retouching, editing, and final design. I also introduced QR codes to packaging, connecting customers with more in-depth product information and extending the brand experience beyond the label.